Corporate identity and corporate communications: Creating a competitive advantage

Industrial and Commercial Training

Volumn 32, Issue 7, 2000, Pages 256-262

  Balmer, John M T ^a   Gray, Edmund R ^b  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

Author keywords

Corporate communications; Corporate identity; Managers; Trends

Indexed keywords

EID: 84986174550     PISSN: 00197858     EISSN: None     Source Type: Journal    
DOI: 10.1108/00197850010379811     Document Type: Article

References (10)

1. Aberg, L. (1990), “Theoretical model and praxis of total communications”, International Public Relations Review, Vol. 13 No. 2.
2. Balmer, J.M.T. (1995), “Corporate branding and connoisseurship”, Journal of General Management, Vol. 21 No. 1, Autumn, pp. 24-42.
3. Balmer, J.M.T. (1998), “Corporate identity and the advent of corporate marketing”, Journal of Marketing Management, Vol. 14, pp. 963-96.
4. Crainer, S. (1997), The Ultimate Book of Business Quotations, Capstone, Oxford.
5. Gray, E.R. and Balmer, J.M.T. (1998), “Managing corporate image and corporate reputation”, Long Range Planning, Vol. 31 No. 5, pp. 695-702.
6. Marwick, N. and Fill, C. (1997), “Towards a framework for managing corporate identity”, European Journal of Marketing, Special Issue on Corporate Identity, Vol. 31 No. 5/6, pp. 396-409.
7. Morison, I. (1997), “Breaking the monolithic mould”, The International Journal of Bank Marketing, Special Issue on Corporate Identity in Financial Services, Vol. 15 No. 5, pp. 153-62.
8. Scholes, E. and Clutterbuck, D. (1998), “Communicating with stakeholders: an integrated approach”, Long Range Planning, Special Issue on the Stakeholder Corporation, Vol. 31, April, pp. 227-338.
9. Schultz, D.E., Tannenbaum, S.I. and Lauterborn, R.F. (1994), Integrated Marketing Communication: Pulling it Together and Making it Work, NTC Business Books, Chicago, IL.
10. Van Riel, C.B.M. (1995), Principles of Corporate Communication, Prentice-Hall, London.