Consumer evaluations of corporate brand redeployments

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 206-215

  Jaju, Anupam ^a   Joiner, Christopher ^a   Reddy, Srinivas K ^b,c  

^a GEORGE MASON UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

Brand redeployments; Consumer evaluations; Corporate brand name changes; Merger and acquisitions

Indexed keywords

EID: 33644625596     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284989     Document Type: Article

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