Corporate identity and corporate communications: The antidote to merger madness

Corporate Communications: An International Journal

Volumn 4, Issue 4, 1999, Pages 182-192

  Balmer, John M t ^a   Dinnie, Keith ^b  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Corporate communications; Corporate identity; Mergers and acquisitions; Stakeholders

Indexed keywords

EID: 84986131929     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910299300     Document Type: Article

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