Rebranding in the banking industry following mergers and acquisitions

International Journal of Bank Marketing

Volumn 26, Issue 5, 2008, Pages 328-352

  Lambkin, Mary ^a   Muzellec, Laurent ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b DUBLIN CITY UNIVERSITY   (Ireland)

Author keywords

Acquisitions and mergers; Banking; Brands; Consolidation

Indexed keywords

EID: 49349110689     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320810894398     Document Type: Article

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