Online corporate brand image, satisfaction and loyalty

Journal of Brand Management

Volumn 16, Issue 3, 2008, Pages 119-144

  Da Silva, Rui Vinhas ^a   Syed Alwi, Sharifah Faridah ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Links with customer satisfaction and loyalty; Measuring corporate brands; Online image

Indexed keywords

EID: 84984732424     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/palgrave.bm.2550137     Document Type: Article

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