Rhetoric and reputation: Some thoughts on corporate dissonance

Management Decision

Volumn 47, Issue 4, 2009, Pages 603-615

  Bernstein, David ^a  

^a Identity and Image   (United Kingdom)

Author keywords

Corporate branding; Corporate communications; Corporate identity; Experience

Indexed keywords

EID: 68549101582     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740910959440     Document Type: Article

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