Corporate identity: Concept, components and contribution

Journal of General Management

Volumn 31, Issue 1, 2005, Pages 59-81

  Melewar, T C ^a,c   Karaosmanoglu, Elif ^b   Paterson, Douglas ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c GRENOBLE ECOLE DE MANAGEMENT   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28744447188     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630700503100104     Document Type: Review

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