Identity studies: Multiple perspectives and implications for corporate-level marketing

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 765-785

  He, Hong Wei ^a   Balmer, John M T ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Corporate identity; Marketing

Indexed keywords

EID: 34547181807     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752393     Document Type: Review

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