Corporate identity manifested through historical references

Corporate Communications

Volumn 14, Issue 4, 2009, Pages 404-419

  Blombäck, Anna ^a   Brunninge, Olof ^a  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

Author keywords

Corporate branding; Corporate communications; Corporate identity; History

Indexed keywords

EID: 71949100441     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280910998754     Document Type: Article

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