Corporate identity/strategy interface: Implications for corporate level marketing

European Journal of Marketing

Volumn 42, Issue 1-2, 2008, Pages 10-15

  He, Hong Wei ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Corporate branding; Corporate communications; Corporate identity; Marketing strategy

Indexed keywords

EID: 38949084582     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810840871     Document Type: Article

References (14)

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