Shaping and enhancing airport lounge experiences: The application of brand personality and image congruity theories

International Journal of Contemporary Hospitality Management

Volumn 29, Issue 11, 2017, Pages 2901-2920

  Lee, Sanghyeop ^a   Chua, Bee Lia ^b   Kim, Hyeon Cheol ^c   Han, Heesup ^d  

^a Media Arts in Berjaya University College of Hospitality   (Malaysia)

^b UNIVERSITY PUTRA MALAYSIA   (Malaysia)

^c Chung Ang University   (South Korea)

^d Sejong University   (South Korea)

Author keywords

Airline lounge; Brand personality; Image congruity theory

Indexed keywords

EID: 85034827660     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-12-2015-0672     Document Type: Article

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