Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 29-40

  Ryu, Kisang ^a   Lee, Jin Soo ^b  

^a Sejong University   (South Korea)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Behavioral intentions; Convention attendee behavior; Convention quality; Multidimensional value; Self congruity

Indexed keywords

EID: 84874442445     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.01.003     Document Type: Article

References (69)

1. Aaker D. Building Strong Brands 1996, Free Press, New York.
2. Aaker J. The malleable self: the role of self-expression in persuasion. Journal of Marketing Research 1999, 36:45-57.
3. Anderson J., Gerbing D. Structural modeling in practice: a review and recommended two-step approach. Psychological Bulletin 1988, 103(3):411-423.
4. Babin B.J., Darden W.R., Griffin M. Work and/or fun: measuring hedonic and utilitarian shopping. Journal of Consumer Research 1994, 20(4):644-656.
5. Back K. The effects of image congruence on customers' brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research 2005, 29(4):448-467.
6. Batra R., Ahtola O.T. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters 1991, 2(2):159-170.
7. Bland M. An Introduction to Medical Statistics 2001, Oxford University Press, Oxford. 3rd ed.
8. Bojanic D.C. Consumer perceptions of price, value and satisfaction in the hotel industry: an exploratory study. Journal of Hospitality & Leisure Marketing 1996, 4(1):5-22.
9. Boulding W., Kalra A., Staelin R., Zeithaml V. A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research 1993, 30:7-27.
10. Chaudhuri A., Holbrook M.B. The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing 2001, 65(2):81-93.
11. Chebat J., Sirgy M., St-James V. Upscale image transfer from malls to stores: a self-image congruence explanation. Journal of Business Research 2006, 59:1288-1296.
12. Chon, K., 1990. Consumer Satisfaction and Dissatisfaction in Tourism as Related to Destination Image Perception. Unpublished Doctoral Dissertation, VirginiaTech University, Blackburg.
13. Chon K. Self-image/destination image congruity. Annals of Tourism Research 1992, 19(2):360-363.
14. Cronin J., Taylor S. Measuring service quality: a reexamination and extension. Journal of Marketing 1992, 56(3):55-68.
15. Crouch G.I., Ritchie J.R.B. Convention site selection research: a review, conceptual model, and propositional framework. Journal of Convention and Exhibition Management 1998, 1(1):49-69.
16. Crouch G.I., Louviere J.J. The determinants of convention site selection: a logistic choice model from experimental data. Journal of Travel Research 2004, 43:118-130.
17. Dodds W.B., Monroe K.B., Grewal D. Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research 1991, 28(2):307-319.
18. Engel J.F., Blackwell R.D., Miniard P.W. Consumer Behavior 1993, Dryden, Chicago.
19. Ericksen M.K., Sirgy M.J. Achievement motivation and clothing behavior of working women: a self-image congruence analysis. Journal of Social Behavior & Personality 1989, 4(4):307-326.
20. Fornell C., Larcker D. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 1981, 18(February):39-50.
21. Gallarza M.G., Saura I.G. Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students' travel behavior. Tourism Management 2006, 27:437-452.
22. Graeff T. Using promotional messages to manage the effects of brand and self-image on brand evaluations. Journal of Consumer Marketing 1996, 13(3):4-18.
23. Gursoy D., Spangenberg E.R., Rutherford D.G. The hedonic and utilitarian dimensions of attendees' attitudes toward festivals. Journal of Hospitality & Tourism Research 2006, 30(3):279-294.
24. Hair J.F., Anderson R.E., Tatham R.L., Black W.C. Multivariate Data Analysis with Readings 1998, Macmillan Publishing, New York.
25. Han H., Back K. Relationships among image congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research 2008, 32(4):467-490.
26. Hogg M., Terry D. Social identity and self-categorization processes in organizational contexts. Academy of Management Review 2000, 25(1):121-140.
27. Holbrook M.B. The nature of customer value: an axiology of services in the consumption experience. Service Quality: New Directions in Theory and Practice 1994, 21-71. Sage Publications, CA. R. Rust, R.L. Oliver (Eds.).
28. Holbrook M.B. Introduction to consumer value. Consumer Value: A Framework for Analysis and Research 1999, 1-28. Routledge, London. M.B. Holbrook (Ed.).
29. Hung K., Petrick J.F. The role of self and functional congruity in cruising intentions. Journal of Travel Research 2011, 50(1):100-112.
30. Kim S., Lee J.S., Kim M. How different are first-time attendees from repeat attendees in convention evaluation?. International Journal of Hospitality Management 2012, 31(2):544-553.
31. Klenosky D.B., Charles E.G., Michael M. Understanding the factors influencing ski destination choice: a means-end analytic approach. Journal of Leisure Research 1993, 24:362-379.
32. Kramer R. Intergroup relations and organizational dilemmas: the role of categorization processes. Research in Organizational Behavior 1991, 13:191-207.
33. Kressmann F., Sirgy M., Herrmann A., Huber F., Huber S., Lee D. Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research 2006, 59:955-964.
34. Leach M.P., Liu A.H., Winsor R.D. The impact of attitudes, word-of-mouth, and value congruence on conference participation: a comparison of attending and non-attending organizational members. Journal of Hospitality & Leisure Marketing 2008, 16(3):246-269.
35. Lee C., Lee Y., Lee S. Investigating the relationships among perceived value, satisfaction, and recommendations: the case of the Korean DMZ. Tourism Management 2007, 28(1):204-214.
36. Lee J.S., Back K.J. Attendee-based brand equity. Tourism Management 2008, 29(2):331-344.
37. Lee J.S., Back K.J. Examining the effect of self-image congruence, relative to education and networking, on conference evaluation through its competing models and moderating effect. Journal of Convention & Event Tourism 2009, 10(4):256-275.
38. Lee J.S., Back K.J. Reexamination of attendee-based brand equity. Tourism Management 2010, 31:395-401.
39. Lee J.S., Lee C.K., Choi Y.J. Examining the role of emotional and functional values in festival evaluation. Journal of Travel Research 2011, 50(6):685-696.
40. Lee, J.S., Min, C., Examining the role of multi-dimensional value in convention attendee behavior. Journal of Hospitality & Tourism Research, in press.
41. Lutz, D., 2011. People & processes: Your attendance-marketing. PCMA Convene, May 16.
42. Mathwick C., Malhotra N.K., Rigdon E. The effect of dynamic retail experiences on experimental perceptions of value: an Internet and catalog comparison. Journal of Retailing 2002, 78(1):51-60.
43. Monroe K. Pricing: Making Profitable Decisions 1990, McGraw-Hill, New York. 1st ed.
44. Nunnally J.C. Psychometric Theory 1978, McGraw-Hill, New York.
45. O'Cass A., Grace D. Understanding the role of retail store service in light of self-image-store image congruence. Psychology & Marketing 2008, 25(6):521-537.
46. Oh H. The effect of brand class, brand awareness, and price on customer value and behavioral intentions. Journal of Hospitality & Tourism Research 2000, 24(2):136-162.
47. Oliver R.L. Whence consumer loyalty. Journal of Marketing 1999, 63:33-34.
48. Oppermann M. Association involvement and convention participation. The Council on Hotel, Restaurant and Institutional Education 1998, 21(3):17-30.
49. Oppermann M., Chon K.S. Convention participation decision making process. Annals of Tourism Research 1997, 24(1):78-191.
50. Park C. Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea. International Journal of Hospitality Management 2004, 23:87-94.
51. Rosenberg M. Conceiving the Self 1979, Basic Books, New York.
52. Sánchez J., Callarisa L., Rodríguez R.M., Moliner M.A. Perceived value of the purchase of a tourism product. Tourism Management 2006, 27:394-409.
53. Severt D., Wang Y., Chen P.J., Breiter D. Examining the motivation, perceived performance, and behavioural intentions of convention attendees: evidence from a regional conference. Tourism Management 2007, 28:399-408.
54. Sheldon P.J., Mark J. The demand for package tours: a mode choice model. Journal of Travel Research 1987, 24:16-23.
55. Sirgy M. Self-concept in consumer behaviour: A critical review. Journal of Consumer Research 1982, 9(3):287-300.
56. Sirgy M. Using self-congruity and ideal congruity to predict purchase motivation. Journal of Business Research 1985, 15:195-206.
57. Sirgy M., Grewal D., Mangleburg T. Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda. Journal of Business Research 2000, 49:127-138.
58. Sirgy M., Grewal D., Mangleburg T., Park J., Chon K., Claiborne C., Johar J., Berkman H. Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science 1997, 25(3):229-241.
59. Sirgy M., Su C. Destination image, self-congruity, and travel behavior: toward an integrative model. Journal of Travel Research 2000, 38(4):340-352.
60. Sweeney J.C., Soutar G.N. Consumer perceived value: the development of a multiple item scale. Journal of Retailing 2001, 77(2):203-220.
61. Tajfel H. Social categorization (English translation of La categorization sociale). Introduction a la psychologie sociale 1972, 272-302. Larousse, Paris. S. Moscovici (Ed.).
62. Usakli A., Baloglu S. Brand personality of tourist destinations: an application of self-congruity theory. Tourism Management 2011, 32(1):114-127.
63. Williams P., Soutar G.N. Value, satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research 2009, 36(3):413-438.
64. Wang, C., 1990. Personal Values, Self-concept and Consumer Satisfaction as Applied to Choice of Restaurant: A Case Study. Unpublished doctoral dissertation, Cornell University, Ithaca, New York.
65. Wu C., Liang R. Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management 2009, 28:586-593.
66. Yim C., Chan K., Hung K. Multiple reference effects in service evaluations: roles of alternative attractiveness and self-image congruity. Journal of Retailing 2007, 83(1):147-157.
67. Yoo J.J., Chon K. Factors affecting convention participation decision-making: developing a measurement scale. Journal of Travel Research 2008, 47:113-122.
68. Zeithaml V. Consumer perceptions of price quality, and value: a Means-end model and synthesis of evidence. Journal of Marketing 1988, 52(1):2-22.
69. Zeithaml V., Berry L., Parasuraman A. The behavioral consequences of service quality. Journal of Marketing 1996, 60(2):31-46.