Measuring affective reactions to print apparel advertisements: A scale development

Journal of Fashion Marketing and Management

Volumn 9, Issue 3, 2005, Pages 283-305

  Oh, Hyunjoo ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Advertisements; Clothing; Individual psychology; Measurement

Indexed keywords

ADVERTISING; MARKETING; RETAILING;

EID: 23444462760     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510610426     Document Type: Review

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