Assessing the human element in service personality formation: personality congruency and the Five Factor Model

Journal of Services Marketing

Volumn 19, Issue 4, 2005, Pages 187-198

  Harris, Eric G ^a   Fleming, David E ^a  

^a FLORIDA POLYTECHNIC UNIVERSITY   (United States)

Author keywords

Advertising; Customer service management; Marketing communications; Promotional methods; Services marketing

Indexed keywords

EID: 22544443614     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510605226     Document Type: Article

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