A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding

International Journal of Market Research

Volumn 46, Issue 2, 2004, Pages

  Helgeson, James G ^a   Supphellen, Magne ^b  

^a GONZAGA UNIVERSITY   (United States)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442606334     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530404600201     Document Type: Article

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