A comparison of brand personality and brand user-imagery congruence

Journal of Consumer Marketing

Volumn 26, Issue 3, 2009, Pages 175-184

  Parker, Brian T ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Brand identity; Brand image; Self assessment

Indexed keywords

EID: 69349100821     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760910954118     Document Type: Article

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