Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity

International Journal of Hospitality Management

Volumn 31, Issue 3, 2012, Pages 809-818

  Kang, Juhee ^a   Tang, Liang ^a   Lee, Ju Yup ^a   Bosselman, Robert H ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Customer attitude; Functional congruity; Name brand coffee shop; Repurchase intention; Self congruity

Indexed keywords

EID: 84858748296     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.09.017     Document Type: Article

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