Self-congruence, functional congruence, and destination choice

Journal of Business Research

Volumn 66, Issue 6, 2013, Pages 719-723

  Ahn, Taehong ^a   Ekinci, Yuksel ^b,c   Li, Gang ^d  

^a A Seoul School of Integrated Sciences and Technologies   (South Korea)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF WOLLONGONG   (Australia)

^d UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Destination choice; Destination image; Functional congruence; Self congruence

Indexed keywords

EID: 84875811952     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.09.009     Document Type: Article

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