Marketing low-cost airline services to business travellers

Journal of Air Transport Management

Volumn 7, Issue 2, 2001, Pages 103-109

  Mason, Keith J ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Business travellers; Low cost airlines; Marketing

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; MARKETING;

UNITED KINGDOM;

EID: 0035092062     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6997(00)00036-3     Document Type: Article

References (9)

1. The effects of corporate involvement in the short haul business travel market
2. The propensity of business travellers to use low-cost airlines
3. Plain saving: No frills but no big bills either