Cognitive, affective, conative, and action loyalty: Testing the impact of inertia

International Journal of Hospitality Management

Volumn 30, Issue 4, 2011, Pages 1008-1019

  Han, Heesup ^a   Kim, Yunhi ^b   Kim, Eui Keun ^a  

^a Dong A University   (South Korea)

^b Kyungnam University   (South Korea)

Author keywords

Cognitive, affective, conative, and action loyalty; Hotel customers; Inertia

Indexed keywords

EID: 79958822235     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.03.006     Document Type: Article

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