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J.Q. Zhang, G. Craciun, and D. Shin When does electronic word-of-mouth matter? A study of consumer product reviews Journal of Business Research 63 12 2010 1336 1341
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(2010)
Journal of Business Research
, vol.63
, Issue.12
, pp. 1336-1341
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Zhang, J.Q.1
Craciun, G.2
Shin, D.3
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