Gratifications and social network service usage: The mediating role of online experience

Information and Management

Volumn 51, Issue 6, 2014, Pages 774-782

  Huang, Lan Ying ^a   Hsieh, Ying Jiun ^b   Wu, Yen Chun Jim ^c  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^c NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

Author keywords

Flow theory; Social network services; Uses and gratifications

Indexed keywords

CONSUMER BEHAVIOR;

COMMUNICATION RESEARCH; FLOW THEORIES; MEDIATING ROLES; ON-LINE FLOW; SOCIAL GRATIFICATIONS; SOCIAL MOTIVATIONS; SOCIAL NETWORK SERVICES; USES AND GRATIFICATIONS;

SOCIAL NETWORKING (ONLINE);

EID: 84965124527     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2014.05.004     Document Type: Article

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