Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach

Computers in Human Behavior

Volumn 31, Issue 1, 2014, Pages 250-258

  Yeap, Jasmine A L ^a   Ignatius, Joshua ^a   Ramayah, T ^a  

^a SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Electronic word of mouth (eWOM); Fuzzy AHP; Information quality; Movies; Online reviews; Source credibility

Indexed keywords

ELECTRONIC WORDOF-MOUTH (EWOM); FUZZY AHP; INFORMATION QUALITY; MOVIES; ONLINE REVIEWS; SOURCE CREDIBILITIES;

ANALYTIC HIERARCHY PROCESS; DECISION TREES; INFORMATION ANALYSIS; SOCIAL NETWORKING (ONLINE); WORLD WIDE WEB;

MOTION PICTURES;

EID: 84887658370     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.10.034     Document Type: Article

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