Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Industrial Marketing Management

Volumn 40, Issue 7, 2011, Pages 1153-1159

  Michaelidou, Nina ^a   Siamagka, Nikoletta Theofania ^b   Christodoulides, George ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

B2B brands; SMEs; Social media; Social networking sites

Indexed keywords

EID: 82555165872     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.09.009     Document Type: Article

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