Social media: A new frontier for retailers?

European Retail Research (Volume 22)

Volumn , Issue , 2009, Pages 1-28

  Constantinides, Efthymios ^a   Romero, Carlota Lorenzo ^b   Boria, Miguel A Gómez ^b  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Customer Behaviour; Internet Retailing; Online Strategy; Retailing; Social Media; Web 2.0

Indexed keywords

EID: 84892295258     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-8349-8099-1_1     Document Type: Chapter

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