Users of the world, unite! The challenges and opportunities of Social Media

Business Horizons

Volumn 53, Issue 1, 2010, Pages 59-68

  Kaplan, Andreas M ^a   Haenlein, Michael ^a  

^a ESCP EUROPE   (France)

Author keywords

Social Media; Social networking sites; User Generated Content; Virtual worlds; Web 2.0

Indexed keywords

EID: 71149088987     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2009.09.003     Document Type: Article

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