Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity

Journal of Advertising Research

Volumn 51, Issue 1, 2011, Pages

  Taylor, David G ^a   Lewin, Jeffrey E ^b   Strutton, David ^b  

^a UNIVERSIDADE DO SAGRADO CORAÇÃO   (Brazil)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053033625     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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