Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

Computers in Human Behavior

Volumn 37, Issue , 2014, Pages 18-25

  Kim, Eunice ^a   Sung, Yongjun ^b   Kang, Hamsu ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b Korea University   (South Korea)

^c Sungkyunkwan University   (South Korea)

Author keywords

Brand relationships; Electronic word of mouth; Online brand community; Social media; Twitter

Indexed keywords

CONSUMER BEHAVIOR;

BRAND RELATIONSHIPS; ELECTRONIC WORD OF MOUTHS; ONLINE BRAND COMMUNITY; SOCIAL MEDIA; TWITTER;

SOCIAL NETWORKING (ONLINE);

EID: 84900431458     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.04.020     Document Type: Article

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