Measuring the efficiency of Web site traffic generation

International Journal of Electronic Commerce

Volumn 6, Issue 1, 2001, Pages 53-74

  Alpar, Paul ^a   Porembski, Marcus ^a   Pickerodt, Sebastian ^a  

^a PHILIPPS UNIVERSITY MARBURG   (Germany)

Author keywords

Benchmarking; Data envelopment analysis; Productivity; Web site productivity; Web site traffic

Indexed keywords

EID: 0002367859     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2001.11044224     Document Type: Article

References (21)

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