Marketing innovation: A consequence of competitiveness

Journal of Business Research

Volumn 69, Issue 12, 2016, Pages 5671-5681

  Gupta, Suraksha ^a   Malhotra, Naresh K ^b   Czinkota, Michael ^c   Foroudi, Pantea ^d  

^a UNIVERSITY OF KENT   (United Kingdom)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

^d MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brands; Competitiveness; Distribution; Innovation; Internationalisation

Indexed keywords

EID: 84966570025     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.02.042     Document Type: Article

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