Strategic network marketing in technology SMEs

Journal of Marketing Management

Volumn 29, Issue 5-6, 2013, Pages 671-697

  Jones, Rosalind ^a   Suoranta, Mari ^b   Rowley, Jennifer ^c  

^a GLYNDWR UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF JYVÄSKYLÄ   (Finland)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

business to business; entrepreneurial marketing; innovation; networks; relationships; technology SMEs; value creation

Indexed keywords

EID: 84879635043     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.797920     Document Type: Article

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