Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Journal of Business Research

Volumn 67, Issue 11, 2014, Pages 2269-2281

  Foroudi, Pantea ^a   Melewar, T C ^b   Gupta, Suraksha ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Corporate image; Corporate logo; Corporate reputation; Corporate visual identity; Design; Typeface

Indexed keywords

EID: 84905566396     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.06.015     Document Type: Article

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