A longitudinal study of customers' desired value change in business-to-business markets

Industrial Marketing Management

Volumn 32, Issue 8, 2003, Pages 653-666

  Beverland, Michael ^a   Lockshin, Larry ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Export; Longitudinal research; Market orientation; Value change; Wine industry

Indexed keywords

EID: 0344082110     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.06.006     Document Type: Article

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