Brand equity management in a multichannel, multimedia retail environment

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 58-70

  Keller, Kevin Lane ^a  

^a DARTMOUTH COLLEGE   (United States)

Author keywords

Brand equity; Branding; Multichannel; Multimedia; Retailing

Indexed keywords

EID: 77954854380     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.03.001     Document Type: Article

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