메뉴 건너뛰기




Volumn 17, Issue 5, 2000, Pages 326-340

Insights from senior executives about innovation in international markets

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; HIERARCHICAL SYSTEMS; INTERNATIONAL TRADE; MARKETING; PRODUCT DESIGN;

EID: 0034271544     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(00)00053-9     Document Type: Article
Times cited : (39)

References (45)
  • 1
    • 0002683869 scopus 로고
    • How advertising affects sales: Meta-analysis of econometric results
    • Assmus, G., Farley, J. U., and Lehmann, D. R. How advertising affects sales: meta-analysis of econometric results. Journal of Marketing Research 21:65-74 (1984).
    • (1984) Journal of Marketing Research , vol.21 , pp. 65-74
    • Assmus, G.1    Farley, J.U.2    Lehmann, D.R.3
  • 2
    • 0002990239 scopus 로고
    • Managing across borders: New organizational responses
    • Bartlett, C. A. and Ghoshal, S. Managing across borders: new organizational responses. Sloan Management Review 43-53 (1987).
    • (1987) Sloan Management Review , pp. 43-53
    • Bartlett, C.A.1    Ghoshal, S.2
  • 3
    • 84989103492 scopus 로고
    • Morrison, A., and Hulland, J. Structural and competitive determinants of a global integration strategy
    • Birkinshaw, J., Morrison, A., and Hulland, J. Structural and competitive determinants of a global integration strategy. Strategic Management Journal 637-655 (1995).
    • (1995) Strategic Management Journal , pp. 637-655
    • Birkinshaw, J.1
  • 8
    • 0343651832 scopus 로고
    • An investigation into the new product process: Steps, deficiencies, and impact
    • Cooper, R. G. and Kleinschmidt, E. J. An investigation into the new product process: steps, deficiencies, and impact. Journal of Product Innovation Management 3:71-85 (1986).
    • (1986) Journal of Product Innovation Management , vol.3 , pp. 71-85
    • Cooper, R.G.1    Kleinschmidt, E.J.2
  • 9
    • 43949172509 scopus 로고
    • Major new products, what distinguishes the winners in the chemical industry
    • _ and _. Major new products, what distinguishes the winners in the chemical industry. Journal of Product Innovation Management 10:90-111 (1993).
    • (1993) Journal of Product Innovation Management , vol.10 , pp. 90-111
  • 11
    • 0030551756 scopus 로고    scopus 로고
    • Using the past as a guide to the future: Reflections on the history of the journal of marketing
    • Day, G. S. Using the past as a guide to the future: reflections on the history of the journal of marketing. Journal of Marketing 60:14-16 (1996).
    • (1996) Journal of Marketing , vol.60 , pp. 14-16
    • Day, G.S.1
  • 12
    • 0039070134 scopus 로고
    • Significant issues for the future of product innovation: The internationalization of innovation
    • Devinney, T. M. Significant issues for the future of product innovation: the internationalization of innovation. Journal of Product Innovation Management 12:70-75 (1995).
    • (1995) Journal of Product Innovation Management , vol.12 , pp. 70-75
    • Devinney, T.M.1
  • 14
    • 38249009881 scopus 로고
    • Japanese national culture as a basis for understanding Japanese business practices
    • Ford, J. B. and Honeycutt, E. D., Jr. Japanese national culture as a basis for understanding Japanese business practices. Business Horizons 27-34 (1992).
    • (1992) Business Horizons , pp. 27-34
    • Ford, J.B.1    Honeycutt E.D., Jr.2
  • 15
    • 0343840318 scopus 로고
    • To Standardize or not to standardize: Marketing mix effectiveness in Europe
    • Marketing Science Institute Report Number 95-109, Boston: Marketing Science Institute
    • Gatignon, H. and Abeele, P. V. To Standardize or not to standardize: marketing mix effectiveness in Europe," working paper, Marketing Science Institute Report Number 95-109, Boston: Marketing Science Institute, 1995.
    • (1995) Working Paper
    • Gatignon, H.1    Abeele, P.V.2
  • 16
    • 84989059716 scopus 로고
    • Global strategy: An organizing framework
    • Ghoshal, S. Global strategy: an organizing framework. Strategic Management Journal 425-440 (1987).
    • (1987) Strategic Management Journal , pp. 425-440
    • Ghoshal, S.1
  • 17
    • 21144476749 scopus 로고
    • Pioneer advantage: Marketing logic or marketing legend?
    • Golder, P. N. and Tellis, G. J. Pioneer advantage: marketing logic or marketing legend? Journal of Marketing Research 30:158-170 (1993).
    • (1993) Journal of Marketing Research , vol.30 , pp. 158-170
    • Golder, P.N.1    Tellis, G.J.2
  • 18
    • 0031271567 scopus 로고    scopus 로고
    • PDMA research on new product development practices: Updating trends and benchmarking best practices
    • Griffin, A. PDMA research on new product development practices: updating trends and benchmarking best practices. Journal of Product Innovation Management 14:429-458 (1997).
    • (1997) Journal of Product Innovation Management , vol.14 , pp. 429-458
    • Griffin, A.1
  • 24
    • 0037758317 scopus 로고
    • First-mover advantage: A synthesis, conceptual framework, and research propositions
    • Kerin, R. A., Varadarajan, P. R., and Peterson, R. A. First-mover advantage: a synthesis, conceptual framework, and research propositions. Journal of Marketing 56:33-52 (1992).
    • (1992) Journal of Marketing , vol.56 , pp. 33-52
    • Kerin, R.A.1    Varadarajan, P.R.2    Peterson, R.A.3
  • 25
    • 0002516914 scopus 로고
    • Designing global strategies: Profiting from operational flexibility
    • Kogut, B. Designing global strategies: profiting from operational flexibility. Sloan Management Review 27-38 (1985).
    • (1985) Sloan Management Review , pp. 27-38
    • Kogut, B.1
  • 26
    • 0000878776 scopus 로고
    • A note on global strategies
    • _. A note on global strategies. Strategic Management Journal 383-389 (1989).
    • (1989) Strategic Management Journal , pp. 383-389
  • 27
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • Kohli, A. K. and Jaworski, B. J. Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing 54:1-18 (1990).
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 28
    • 0002954829 scopus 로고
    • The perceived veracity of PIMS strategy principles in Japan: An empirical inquiry
    • Kotabe, M., Duhan, D. F., Smith, D. K., Jr, and Wilson, R. D. The perceived veracity of PIMS strategy principles in Japan: an empirical inquiry. Journal of Marketing 55:26-41 (1990).
    • (1990) Journal of Marketing , vol.55 , pp. 26-41
    • Kotabe, M.1    Duhan, D.F.2    Smith D.K., Jr.3    Wilson, R.D.4
  • 29
    • 0001924296 scopus 로고
    • The globalization of markets
    • Levitt, T. The globalization of markets. Harvard Business Review 92-102 (1983).
    • (1983) Harvard Business Review , pp. 92-102
    • Levitt, T.1
  • 33
    • 0024671801 scopus 로고
    • Managing in a borderless world
    • Ohmae, K. Managing in a borderless world. Harvard Business Review 152-161 (1989).
    • (1989) Harvard Business Review , pp. 152-161
    • Ohmae, K.1
  • 34
    • 85036312656 scopus 로고
    • Organizing for effective new product development: The moderating role of product innovativeness
    • Olson, E. M., Walker, O. C., Jr., and Ruekert, R. W. Organizing for effective new product development: the moderating role of product innovativeness. Journal of Marketing 48-62 (1995).
    • (1995) Journal of Marketing , pp. 48-62
    • Olson, E.M.1    Walker O.C., Jr.2    Ruekert, R.W.3
  • 35
    • 43949166101 scopus 로고
    • Assessing new product development practices and performance: Establishing crucial norms
    • Page, A. L. Assessing new product development practices and performance: establishing crucial norms. Journal of Product Innovation Management 10:273-290 (1993).
    • (1993) Journal of Product Innovation Management , vol.10 , pp. 273-290
    • Page, A.L.1
  • 36
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, V. A., and Berry, L. L. A conceptual model of service quality and its implications for future research. Journal of Marketing 49:41-50 (1985).
    • (1985) Journal of Marketing , vol.49 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 37
    • 84968157942 scopus 로고
    • Changing patterns of international competition
    • Porter, M. E. Changing patterns of international competition. California Management Review 9-40 (1986).
    • (1986) California Management Review , pp. 9-40
    • Porter, M.E.1
  • 39
    • 0002417093 scopus 로고
    • Managing innovation: Controlled chaos
    • Quinn, J. B. Managing innovation: controlled chaos. Harvard Business Review 53:73-84 (1985).
    • (1985) Harvard Business Review , vol.53 , pp. 73-84
    • Quinn, J.B.1
  • 41
    • 84989012016 scopus 로고
    • Patterns of Japanese strategy: Strategic combinations of strategies
    • Smothers, N. P. Patterns of Japanese strategy: strategic combinations of strategies. Strategic Management Journal 521-533 (1990).
    • (1990) Strategic Management Journal , pp. 521-533
    • Smothers, N.P.1
  • 42
    • 0030705381 scopus 로고    scopus 로고
    • Contingent product design and marketing strategies influencing new product success and failure in U.S. and Japanese electronics firms
    • Souder, W. E. and Song, X. M. Contingent product design and marketing strategies influencing new product success and failure in U.S. and Japanese electronics firms. Journal of Product Innovation Management 14:21-34 (1997).
    • (1997) Journal of Product Innovation Management , vol.14 , pp. 21-34
    • Souder, W.E.1    Song, X.M.2
  • 43
    • 0000194171 scopus 로고
    • The price elasticity of selective demand: A meta-analysis of econometric models of sales
    • Tellis, G. J. The price elasticity of selective demand: a meta-analysis of econometric models of sales. Journal of Marketing Research 25: 331-341 (1988).
    • (1988) Journal of Marketing Research , vol.25 , pp. 331-341
    • Tellis, G.J.1
  • 44
    • 85107998860 scopus 로고    scopus 로고
    • Issues and opportunities in new product development: An introduction to the special issue
    • Wind, J. and Mahajan, V. Issues and opportunities in new product development: an introduction to the special issue. Journal of Marketing Research 34:1-12 (1997).
    • (1997) Journal of Marketing Research , vol.34 , pp. 1-12
    • Wind, J.1    Mahajan, V.2
  • 45
    • 0342534986 scopus 로고
    • Do American businesses use global strategy?
    • Marketing Science Institute Report Number 91-101, Boston: Marketing Science Institute
    • Yip, G. S. Do American businesses use global strategy? working paper, Marketing Science Institute Report Number 91-101, Boston: Marketing Science Institute, 1991.
    • (1991) Working Paper
    • Yip, G.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.