When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations

Journal of Service Research

Volumn 17, Issue 2, 2014, Pages 134-149

  Ordanini, Andrea ^a   Parasuraman, A ^b   Rubera, Gaia ^a  

^a BOCCONI UNIVERSITY   (Italy)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

configuration; new service; QCA; service adoption

Indexed keywords

EID: 84898847721     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513513337     Document Type: Article

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