Divergent and convergent logic of firms: Barriers and enablers for development and commercialization of innovations

Industrial Marketing Management

Volumn 43, Issue 3, 2014, Pages 419-428

  Öberg, Christina ^a,b   Shih, Tommy Tsung Ying ^c  

^a LUND UNIVERSITY   (Sweden)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

^c LUND UNIVERSITY   (Sweden)

Author keywords

Biopharmaceutical; Innovation; Logic; Net; Network

Indexed keywords

EID: 84900512873     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.12.010     Document Type: Article

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