Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations

Journal of Business Research

Volumn 67, Issue 8, 2014, Pages 1647-1670

  Wu, Pei Ling ^a   Yeh, Shih Shuo ^b   Huan, Tzung Cheng ^c   Woodside, Arch G ^d  

^a CHIENKUO TECHNOLOGY UNIVERSITY   (Taiwan)

^b NATIONAL QUEMOY UNIVERSITY   (Taiwan)

^c NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^d BOSTON COLLEGE   (United States)

Author keywords

Beauty salon; Complexity; Configuration; Contrarian; Transformation

Indexed keywords

EID: 84901202263     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.03.012     Document Type: Article

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