Manufacturer support for a partially integrated channel in South Korea: Power-dependence vs. marketing effectiveness perspective

Canadian Journal of Administrative Sciences

Volumn 30, Issue 2, 2013, Pages 86-100

  Yi, Ho Taek ^a   Dubinsky, Alan J ^b,c   Lim, Chae Un ^d  

^a Keimyung University   (South Korea)

^b MIDWESTERN STATE UNIVERSITY   (United States)

^c PURDUE UNIVERSITY   (United States)

^d Sogang University   (South Korea)

Author keywords

Channel relationships; Marketing effectiveness; Partially integrated channels; Power dependence; South Korean manufacturer retailer

Indexed keywords

EID: 84880261243     PISSN: 08250383     EISSN: 19364490     Source Type: Journal    
DOI: 10.1002/CJAS.1248     Document Type: Article

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