Defending a domestic position against global entries

Journal of Global Marketing

Volumn 22, Issue 4, 2009, Pages 251-265

  Timmor, Yaron ^a   Rabino, Samuel ^b   Zif, Jehiel ^c,d  

^a INTERDISCIPLINARY CENTER HERZLIYA   (Israel)

^b NORTHEASTERN UNIVERSITY   (United States)

^c Center for Academic Studies   (Israel)

^d HULT INTERNATIONAL BUSINESS SCHOOL   (United Kingdom)

Author keywords

Defensive strategies; Global opportunities; Global threats; Globalization trends; Incumbents

Indexed keywords

EID: 70449669305     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911760903022416     Document Type: Article

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