Branding strategies of born globals

Journal of International Entrepreneurship

Volumn 3, Issue 3, 2005, Pages 199-222

  Gabrielsson, Mika ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Born globals; Brand building approach; Branding strategies; Degree of marketing standardisation; Marketing strategies; Number of brands

Indexed keywords

EID: 28044469019     PISSN: 15707385     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10843-005-0401-5     Document Type: Article

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