Sustainable competitive advantage and marketing innovation within firms: A pragmatic approach for Chinese firms

Management Research Review

Volumn 33, Issue 1, 2010, Pages 79-89

  Ren, Liqin ^a   Xie, Guangya ^b   Krabbendam, Koos ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b BEIJING UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

China; Competitive advantage; Marketing strategy; Strategic management; Sustainable development

Indexed keywords

EID: 77953660192     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171011011580     Document Type: Article

References (13)

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