Viral effects of social network and media on consumers' purchase intention

Journal of Business Research

Volumn 68, Issue 11, 2015, Pages 2237-2241

  Gunawan, Dedy Darsono ^a   Huarng, Kun Huang ^a  

^a FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

eWOM; fsQCA; SEM; Viral marketing

Indexed keywords

EID: 84940890029     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.06.004     Document Type: Article

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