From direct to hybrid marketing: A new IBM go-to-market model

European Journal of Innovation Management

Volumn 2, Issue 3, 1999, Pages 109-117

  Gandolfo, Alessandro ^a   Padelletti, Franco ^b  

^a Dipartimento di Economia Aziendale   (Italy)

^b IBM   (Italy)

Author keywords

Distribution channels; Information technology; Innovation; Marketing

Indexed keywords

EID: 84993111600     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601069910289040     Document Type: Article

References (0)