Entrepreneurship, Competitive Strategies, and Transforming Firms from OEM to OBM in Taiwan

Journal of Asia-Pacific Business

Volumn 13, Issue 1, 2012, Pages 16-36

  Yan, Ho Don ^a  

^a FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

branding; competitive advantage; entrepreneurship; leadership; OBM; ODM; OEM; strategic management

Indexed keywords

COMPETITIVENESS; CORPORATE STRATEGY; ENTREPRENEUR; MANAGEMENT; MANUFACTURING;

TAIWAN;

EID: 84858591742     PISSN: 10599231     EISSN: 15286940     Source Type: Journal    
DOI: 10.1080/10599231.2012.629877     Document Type: Article

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