Marketing innovation: a resourcebased view of international and local firms

Marketing Intelligence & Planning

Volumn 31, Issue 2, 2013, Pages 111-126

  Gupta, Suraksha ^a   Malhotra, Naresh ^b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Competitiveness; Emerging markets; India; Innovation; Innovation in marketing; International organizations; Local firms; Marketing; Resource based view

Indexed keywords

EID: 84877825923     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501311312026     Document Type: Article

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