Embrace erform model: Complexity theory, contrarian case analysis, and multiple realities

Journal of Business Research

Volumn 67, Issue 12, 2014, Pages 2495-2503

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Antecedent; Configuration; Contrarian case; fsQCA; Model; Necessary

Indexed keywords

EID: 84926086528     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.07.006     Document Type: Article

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