Measuring customer profitability in complex environments: An interdisciplinary contingency framework

Journal of the Academy of Marketing Science

Volumn 40, Issue 3, 2012, Pages 387-401

  Holm, Morten ^a   Kumar, V ^b   Rohde, Carsten ^a  

^a Copenhagen Business School ^*  (Denmark)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Behavioral complexity; Contingency framework; Contingency theory; Customer Lifetime Value (CLV); Customer Profitability Analysis (CPA); Customer Relationship Management (CRM); Interdisciplinary; Marketing accountability; Service complexity

Indexed keywords

EID: 84858698365     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0263-4     Document Type: Article

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