The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Journal of Travel Research

Volumn 55, Issue 1, 2016, Pages 64-78

  So, Kevin Kam Fung ^a   King, Ceridwyn ^b   Sparks, Beverley A ^c   Wang, Ying ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c GRIFFITH UNIVERSITY   (Australia)

Author keywords

brand loyalty; brand management; customer engagement; customer interaction; hospitality; tourism

Indexed keywords

AIRLINE INDUSTRY; MANAGEMENT PRACTICE; MODELING; STRATEGIC APPROACH; TOURIST BEHAVIOR;

EID: 84949921231     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287514541008     Document Type: Article

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