A customer-based brand equity model for upscale hotels

Journal of Travel Research

Volumn 51, Issue 1, 2012, Pages 81-93

  Hsu, Cathy H C ^a   Oh, Haemoon ^b   Assaf, A George ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

brand choice; brand equity; brand image; brand loyalty; China tourism

Indexed keywords

NUMERICAL MODEL; SERVICE SECTOR; TOURISM ECONOMICS; TOURISM MANAGEMENT; TOURISM MARKET;

CHINA;

EID: 83655172550     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510394195     Document Type: Article

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